Field Marketing trends
In the 2022 Field Marketing Trends report, we interviewed our customers and community to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity in the Field Marketing industry.
The Future of Field Marketing
Out of 52 weeks, 51 have probably been in the red for most field marketing agencies over the past years. Covid has taken its toll on your reserves. But as most countries have now lifted their Corona-related restrictions a new world of opportunity arises. This new world is accompanied by questions about the current state of the field marketing industry. How does the industry today differ from the pre-Corona landscape? How can we leverage these changes to our benefit? In this report, we will take a bird’s-eye view of the major underlying market trend that will determine the future of our industry.