Introduction to AI in Field Marketing
In the rapidly evolving digital landscape, Artificial Intelligence (AI) stands to make the most significant impact on how we approach field marketing and sales. There’s plenty of hype and debate on the subject, but what does it really mean for you, the field marketers and sales professionals that manage face to-face channels every day? At its core, AI is a branch of computer science focused on building smart machines capable of performing tasks that typically require human intelligence. It’s not about robots taking over the world; it’s about harnessing machine learning, data analysis, and automation to make your job easier and more effective.