Trust in field marketing isn’t a promise.

Every conversation your team has in the field is built on trust. A customer trusts they’re getting honest advice. A donor trusts that their contribution will make a difference. And behind every one of those moments, there’s an unspoken promise: we’ll take care of your information.

At Briggs+Walker, we’ve always believed that trust isn’t just a nice-to-have, it’s one of  the foundations that makes face-to-face sales and marketing work. That’s why data security and privacy isn’t something we bolted on later. It’s one of the core pillars of everything we build.

 

Why data security and privacy matters now more than ever

The field marketing industry is evolving fast. Clients are more sophisticated. Donors are more informed. And both are asking better questions about how their data is handled.

This is actually good news.

According to IBM’s 2025 research, organizations with strong security practices identified issues 80 days faster and operated more efficiently overall. Security isn’t a cost center. It’s an enabler.

For charities or commercial businesses, this translates directly to customer confidence. When customers know their information is protected to the highest standards, they give more freely and they stay longer.

For agencies, it means walking into client meetings with proof of your professionalism. When a potential client asks “how do you handle data security?”, having certified, audited answers isn’t just reassuring, it’s often the difference between winning and losing the contract.

 

A founding principle, not an afterthought

Briggs+Walker was built to solve operational problems for field marketing agencies; faster onboarding, smarter planning and location management, less admin overhead. But from day one, we knew that none of that matters if the data isn’t protected.

So while security isn’t our only focus, it’s never an afterthought either. It’s baked into how we design features, choose partners, and build our team. The result is a platform where protection is part of the foundation, not something bolted on later.

We’ve invested in certifications that reflect this commitment:

ISO 27001 certified The international gold standard for information security management. Our entire operation systems, processes, people has been independently audited and verified. This isn’t a self-assessment. External auditors confirmed we meet the highest standards.

ISO 27701 certified This extends our security framework specifically to privacy management, aligned with GDPR and global privacy regulations. It ensures we’re not just keeping data safe, but handling it responsibly throughout its lifecycle.

PCI DSS Level 1 compliant The highest level of payment security certification the same standard required of major banks and retailers. When your fundraisers process donations in the field, that payment data is protected to the strictest standards that exist. No compromises.

These aren’t badges we collected for the website. They require ongoing external audits, continuous improvement, and real organizational commitment to maintain.

 

What this enables for your organization

When your data foundation is solid, everything else becomes possible:

Confidence in client conversations. Walk into pitches knowing you can answer any question about data handling. Your platform partner has the certifications to back up your promises.

Stronger customer relationships. For businesses, being able to say “your information is protected to ISO and PCI standards” builds the kind of trust that translates to long-term supporters.

Freedom to focus on what matters. You’re experts at face-to-face engagement building teams, coaching performance, winning campaigns. You shouldn’t have to become data protection specialists. That’s our job.

Future-ready operations. Regulations are evolving. Client expectations are rising. Organizations that invest in proper foundations now won’t be scrambling to catch up later.

A genuine differentiator. Most field marketing software doesn’t pursue these certifications because they’re expensive and demanding. That’s exactly why having them matters it demonstrates a level of commitment that’s hard to replicate.

 

How it works in practice

Our approach to security shapes how the platform actually functions:

Data stays protected in motion. Our Field App is browser-based and doesn’t store personal data on device drives. Information is cached only temporarily for offline functionality, then automatically uploaded and cleared when connectivity returns. This means lost or stolen devices don’t become data breaches.

Compliance built into the workflow. The system guides users toward correct data handling automatically. Rather than relying on training alone, the platform prevents common mistakes before they happen.

Minimum necessary sharing. Our architecture ensures only the data that needs to move between field reps, agencies, and clients actually does. Less exposure means less risk at every handoff.

Real-time validation. Forms check for accuracy as they’re completed, ensuring clean data enters your systems and reducing the manual verification burden on your operations team.

99% uptime guaranteed. Security also means reliability. Your teams can count on the platform being available when they’re in the field, with credit relief if we fall short.

 

The opportunity ahead

We know data security isn’t why you got into field marketing. You’re here for the conversations, the results, the relationships, whether that’s signing up fiber customers, onboarding new donors, or growing a subscription base.

Our job is to handle the foundation so you can focus on what you do best.