Customer case
How a bold door-to-door agency professionalised its data, compliance and operations with Briggs+Walker
This is
Brand Solutions isn’t your typical F2F agency. They’ve been knocking on doors since 2013 and not just figuratively. From their hubs in Groningen and Leeuwarden, they’ve helped publishers, lotteries and charities thrive in face-to-face sales and marketing. And they didn’t just dabble. With more than 10,000 subscriptions sold, they’ve proven that with the right people and philosophy, D2D still works even in today’s digital world.
Challenge
How can a growing door-to-door agency eliminate paperwork, reduce compliance risks, and gain real-time insights into performance?
Solution
By switching to Briggs+Walker’s digital platform, they streamlined their door-to-door operations with real-time data validation and voicelogs—boosting compliance, efficiency, and sales performance.
“We care about the kind of conversations our reps are having. That’s what makes the difference.”
Gerwin Deinum
Founder & CEO Brand Solutions
The Paper Problem: Too slow, Too risky, Too 2010
Before Briggs+Walker, Brand Solutions was juggling paper forms, spreadsheets, and a short-lived attempt at a digital tool which turned out quite un-user friendly. The days of using paper forms caused a lot of headaches. Every hand‑written forms had to be deciphered. And when it came to compliance? This way of working created GDPR risks as soon as sensitive data was left on the streets with missing forms. “We had no reliable way to prove that every subscription or donation was secured compliantly.”
Professionalising D2D sales & fundraising
Briggs+Walker changed the game and Brand Solution’s team swapped paper for mobile tablets and streamlined their entire process. Real-time validation meant no more botched addresses or IBANs. And voicelogs? A total game-changer.
The tools didn’t just work, they made the team better. Reps could focus on conversations, not admin. Managers had real data. And clients saw the difference.
Briggs + Walker removed both bottlenecks in one move: real‑time data validation keeps the back office from chasing typos, and the voicelog module records every pitch so we can coach staff, verify consent and demonstrate compliance.
Value based vs transaction based conversations
Brand Solutions doesn’t believe in hard-selling. They believe in creating value first which is why they built Fit&Pienter, a puzzle platform offered as a free gift when someone answers the door.
“We believe that Face‑to‑face marketing should “create value first” instead of “interrupt and persuade”. With our way of working, we want to give consumers an immediate benefit for starting a conversation with our reps. That is one of the reasons why we have build our own puzzle platform with the name Fit & Pienter. When our rep approaches someone on the doorstep, the first thing they offer is complimentary access to our Fit & Pienter puzzle platform. This gesture lowers resistance and friction from the start. Even if a prospective donor chooses not to sign up, they still receive access to our puzzle platform. This way the consumer walks away with something of value and doesn’t feel they’ve invested in the conversation without getting anything in return.”
This approach aligns perfectly with Briggs+Walker’s vision: tools that support smarter conversations, not just faster transactions.
Future-proofing for what’s next
With F2F marketing facing increasing regulation, Brand Solutions sees platforms like Briggs+Walker as essential. From real-time updates to built-in consent flows, the platform keeps the agency out of trouble and ahead of the curve.
Tighter regulation is potentially the defining hurdle for face-to-face agencies. Briggs+Walker helps us stay ahead of new rules and act proactively.
