In today’s digital age, personal data is an incredibly important asset. Collecting, storing and sharing data is a major part of many businesses. This is especially true for companies that rely on Field Marketing software to manage their field sales, fundraising and marketing efforts. Field marketing software is used to manage, track, and analyse data related to customer interactions, marketing campaigns, and sales performance. As a result, it is essential that these systems are designed to protect the privacy and security of customer data.
The highest standard in data security and privacy protection
This is why we’re very happy to announce that Briggs+Walker received the ISO27701 certification on top of the ISO27001 certification. ISO 27701 is an international standard that provides guidelines for implementing and maintaining a privacy information management system within an organisation. With this certification we comply with the strict regulations of the General Data Protection Regulation (GDPR) and ISO data privacy requirements.
Why does ISO27701 certification matter?
With the rise of data breaches and privacy concerns, customers are becoming increasingly concerned about the security of their personal data. By obtaining ISO 27701 certification, a company shows that it is taking the necessary steps to protect personal data.
Data security and privacy protection
Our Field marketing software is used by organisations to schedule and manage data for running field- marketing, sales and fundraising campaigns. This data often includes personal information such as names, addresses, and email addresses, as well as financial information such as bank account information. If this information were to fall into the wrong hands, it could be used for fraudulent or malicious purposes, resulting in serious harm to individuals and businesses alike. Although Briggs+Walker is a data processor and not a controller, we make sure everything we do is focused on client data protection. As such, we are utmost committed to having the most robust security and privacy measures in place to protect this data.
Comply with all regulatory requirements
Furthermore with the ISO 27701 certification we meet the most strict regulatory requirements. Many countries have laws in place that require organisations to protect personal data and to disclose data breaches. Companies that fail to protect customer data can be held liable for any damages that result from the breach. This can include financial losses, as well as legal fees and penalties. Additionally, a data breach can result in damage to a company’s reputation, which can lead to a loss of customers and revenue. ISO 27701 provides a framework for compliance with these laws, and can help businesses within Field Sales, Marketing and Fundraising to avoid costly penalties for non-compliance.
ChatGPT is the talk of the town. In just five days, it racked up over a million users, a user adoption rate Facebook, Spotify and Netflix could have dreamed of. But what is it? ChatGPT is a natural language processing (NLP) model developed by OpenAI, designed for chatbot applications. The model has been trained on a large dataset of conversation transcripts, allowing it to generate responses that can be both relevant and engaging. It sets itself apart from previous AI chat tools because it responds in a natural-sounding language. A model based on Reinforcement Learning from Human Feedback (RLHF). The tool seems pretty knowledgeable but we should be careful though. It occasionally produces incorrect answers, and sometimes even produces answers that can be “harmful instructions or biased content”. Either way we thought we give it a spin and asked it 10 pressing questions in the F2F sales, fundraising and marketing industry. This is what we got:
1. What can you tell me about field marketing?
ChatGPT: Field marketing is a type of marketing that involves promoting products or services directly to consumers in public places or other non-store settings. This can include activities such as demonstrations, product sampling, and other interactive experiences designed to engage consumers and create interest in a product or brand. Field marketing is often used to supplement other forms of marketing, such as advertising, and can be an effective way to reach potential customers and build brand awareness. Some common examples of field marketing activities include setting up a booth at a trade show, conducting product demonstrations at a mall, or handing out samples at a busy intersection. Overall, the goal of field marketing is to connect with consumers in a personal and meaningful way, and to generate interest and demand for a product or service.
2. What can you tell me about field sales?
ChatGPT: Field sales is a type of sales that involves meeting with potential customers in person to sell a product or service. This type of sales can take place in a variety of locations, such as at a customer’s home or office, at a trade show, or even on the street. Field sales is often considered to be more personal and engaging than other types of sales, as it allows the salesperson to establish a connection with the customer and provide a more tailored sales pitch. Field sales can be a challenging and rewarding career for those who are outgoing, personable, and skilled at building relationships with customers.
3. What will be the future of field marketing?
ChatGPT: It’s difficult to predict the future of any industry with certainty, but field marketing is likely to continue to evolve and change in response to shifts in consumer behavior and technology. Some possible trends that we might see in the future include the increasing use of technology to automate and improve field marketing efforts, the growth of personalized and targeted marketing campaigns, and the development of new strategies to reach consumers in an increasingly digital world. Ultimately, the future of field marketing will depend on a variety of factors, and it will be important for businesses to stay agile and adapt to new developments in order to remain competitive.
4. What is the greatest challenge in field sales?
ChatGPT: There are many challenges that salespeople in the field face on a daily basis. Some of the biggest challenges include finding and securing new customers, managing and maintaining relationships with existing customers, dealing with competition from other companies, and staying up to date with industry trends and changes. Other challenges that salespeople in the field may face include time management, dealing with rejection, and overcoming objections from potential customers. Overall, the greatest challenge in field sales is likely to vary depending on the specific industry, market, and salesperson.
5. What can you tell me about field marketing software?
ChatGPT: Field marketing software is a type of software that is used to manage and support the activities of field marketing teams. Field marketing teams are typically responsible for promoting a company’s products or services at events, in retail locations, or other locations outside of a traditional office environment. Field marketing software can help these teams plan, execute, and track their marketing campaigns, as well as manage their budgets and other resources. Some common features of field marketing software include event management tools, scheduling and calendar functions, and reporting and analytics capabilities.
6. What is the role of technology in field marketing?
ChatGPT: Technology plays a key role in field marketing by providing tools and platforms that enable salespeople to be more efficient and effective in their roles. For example, salespeople may use mobile devices and apps to manage their schedules, track customer interactions, and access important sales information while on the go. Additionally, field marketing teams may use social media and other online platforms to reach out to potential customers, track the effectiveness of their marketing campaigns, and gather valuable insights about customer behavior. Overall, technology can help field marketing teams to better understand their customers and target their sales efforts more effectively.
7. What is the role of data in field marketing?
ChatGPT: Data plays a critical role in field marketing by providing insights into customer behavior and preferences. This information can be used to target marketing efforts more effectively, improve the customer experience, and drive business growth. For example, data can be used to identify key trends and patterns in customer behavior, such as which products or services are most popular, when and where customers are most likely to make a purchase, and what motivates them to make a purchase. This information can be used to develop more effective marketing strategies and tactics, such as personalized messaging, targeted promotions, and personalized experiences. In short, data is an essential tool for field marketers because it helps them to better understand and engage with their customers.
8. How do I find the best people for my field marketing agency?
ChatGPT: One way to find the best people for your field marketing agency is to use job posting websites and social media to advertise open positions. You can also reach out to industry groups and professional associations to see if they have any qualified candidates to recommend. In addition, networking and attending industry events can help you meet potential employees and learn about their experience and qualifications. It’s also important to carefully review resumes and conduct thorough interviews to find the best fit for your company.
9. What are the best ways of fundraising for a charity organisation?
ChatGPT: There are many ways to raise funds for a charity organization. Some common methods include hosting fundraising events, reaching out to corporate sponsors, applying for grants, and utilizing social media to promote the cause and encourage donations. Additionally, many charity organizations rely on individual donations from members of the community, so reaching out to friends, family, and members of the local community can be a great way to raise funds. Ultimately, the best method of fundraising will depend on the specific needs and goals of the organization, as well as the resources available to them.
10. In which countries do people donate the most to charity organisations?
ChatGPT: It is difficult to say which countries have the highest rates of charitable donations, as donation rates can vary depending on a number of factors, such as the wealth of the country, the strength of its economy, and the overall generosity of its people. In general, wealthier countries tend to have higher rates of charitable giving, as people in these countries often have more disposable income to donate to charitable organisations. Additionally, countries with strong cultural traditions of philanthropy and community service may also have higher rates of charitable giving.
IFC 2022 – After an amazing three days of learning, networking and seeing old friends, the international Fundraising Congress 2022 has come to an end. At Briggs+Walker we believe in the power of human interaction and we think that face-to-face campaigning and fundraising is one of the ways in which people can really connect at the human level.
As we live in a digital era and we’re just recovering from a global pandemic, many conversations and meetings are held online. Slowly but surely we felt more and more isolated and distanced from each other. So, we were really happy that we could meet again live with our peers at the IFC 2022.
We enjoyed the many fruitful and fun conversations and learned a ton about all the latest fundraising cases, trends and innovations. It’s up to us to take action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. For us this means making smart solutions to lay the groundwork for a sustainable field sales and fundraising ecosystem.
Thanks to everyone at the IFC and the Resource Alliance for making this possible! We curated some memorable tweets from the participants at the IFC 2022 in this blogpost. Drop us a line if you didn’t get a chance to speak to us. We’d love to have you (if possible) over for a cup of coffee!
Memorable tweets from the IFC 2022
Our first opening plenary since 2019 inspired tears, laughter, passion, and fury.
Our CEO Willeke van Rijn & Head of Global Engagement and Events Ruby Chadwick welcomed an audience of over 1,200 to #IFC2022: 700 in person & more than 500 online, from more than eighty countries. pic.twitter.com/ioaKvwrSfl
Powerful partnerships and a system in which corporate purpose is based on a fundamental commitment to all stakeholders #IFC2022pic.twitter.com/6Y9T86GysL
A Wrap Up Overall 🤗 Learning from this beautiful emotional session at the #IFC2022 a session on ‘Crisis Fundraising during Wartime a Case of: Ukraine and Greece.Thanks to our presenters pictured. pic.twitter.com/vsA19J32Iy
The fundraiser is not only to collect from the top and distribute it to the bottom. They should think of them self as a carrier of resources both ways. Information and truth needs to be communicated up. #IFC2022
“The work of the hour is to influence how we pivot – and in doing so we wont just make things “ok”: we actually can deliver amazing societies that shame our ancestors and create something never seen before in history.” @AnandWrites ❤️ #IFC2022@TheResAlliancepic.twitter.com/LXwN5Bn4Ha
As fundraisers, we have to do more than just raise money. We also have to challenge those we work with – including our donors and our supporters – to change the ways in which they work that may be impeding the progress of the very causes they support and donate to. #IFC2022
A picture paints a thousand words, and the image of a workshop that so captivated our minds and hearts it spilled out into the corridors is one that’s going to stay with us for a very long time. #IFC2022pic.twitter.com/RNN3H5urLs
Just some of the priceless expressions and deep thinking elicited during our masterclasses over the last two days at #IFC2022pic.twitter.com/86zVjISXQ6
The Resource Alliance #ifc2022 was great. I was impressed listening to the inspiring Liudmyla Kryzhanovska and Svitlana Pugach from Ukraine. They are still fundraising for their causes in #ukrain. Two #heroes! Later I will tell more about our meeting. I a…https://t.co/iynnKFxRyZ
“People gave because we meet needs not because we have needs, lets stop promoting a mindset of scarcity but one of abundance” Kay Springkel Grace at the #IFC2022 Big Debate @TheResAlliancepic.twitter.com/P3RUZjNJUT
What is Field Marketing – This is probably one of the first questions you’ll ask yourself when you start working in the industry. What strikes us is that when you ask five people, they’ll give you five different answers. Why?
Because it’s one of the hardest questions you can ask about the subject.
Although everybody has a sense of its meaning, no one will be able to give you a clear and concise answer because Field Marketing (FM) is a catch-all term for a large number of sub(fields). It literally means something different to everybody.
In this article, we’ll be sharing our take on the answer to this question and highlight some of the basics of the industry to give you a feel of what Field Marketing is.
Are you an industry expert?
We’ve published an in-depth ebook on the biggest challenge in the Field Marketing industry (in 2022) that might interest you.
It’s freely available and with hundreds of downloads has quickly become one of the most downloaded resources on our platform.
The basics of Field Marketing
Since you’re reading this article, we’re assuming you are fairly new to the subject of FM or looking for a good discussion. So, we’ll try to take you by the hand here and explain the basics.
Do you know those salespeople knocking on your door offering you anything from insurance, solar panels, charity donations, or new types of refreshments? That’s Field Marketing.
Pretty straightforward so far, so why is creating a definition for the industry hard?
This is where it gets tricky: field marketing also includes loads of other ways in which salespeople represent a brand. At events, in public locations, at retail locations, you name it. Also, the goals of the activities differ widely from just getting people to know and try a brand (via free giveaways for example) to selling products directly.
It’s this variety of locations and goals that create definitions like a series of activities that contribute to the brand building, customer relationship management, and lead generation efforts of a client/company. (source)
This definition doesn’t really give you an understanding of what kind of work FM consists of. It just mentions some common goals.
Definition of Field Marketing
This is the highest-ranking definition of field marketing on Google in the Netherlands (Briggs and Walker is based in Haarlem):
Field marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales. The objectives of Field Marketing vary by company and campaign, but some common goals include brand awareness, increased sales at targeted locations, and increased engagement with local buying communities (source).
We feel this is a pretty accurate description as it scopes the locations and often-used types of FM. In all likelihood though, it will require the door-to-door sales reference we made earlier for you to understand this definition.In any case, you probably have an idea of what field marketing is now. If not, feel free to get in touch! Time to move on to question two in the list of most basic questions on any subject: why does it matter?
Why Field Marketing matters
We see a lot of articles stating that FM is one of the most cost-effective marketing strategies. In our experience, this is true in some cases, but FM is not for everyone. Still, like all marketing and sales activities, field marketing derives its raison d’etre from its results.
Create sales spikes
In most cases the channel is leveraged during campaigns as a highly rewarding part of the full marketing mix. Many brands use FM to bring about a temporary spike in sales.
Measure success
Good Field Marketing agencies provide their clients with tools (such as Briggs+Walker software) that allow direct tracking and assessment of the current results. The results of FM are easily traced back to the individual performances of sales representatives.
Introduce new brands
Field marketing is an exceptionally great instrument to introduce new brands. Consumers enjoy their first experience with a brand in a human-to-human fashion. This allows for them to ask questions which in turn allows for the brand to learn more about consumers’ first responses. Their first engagement with the product is way richer than any online experience. Ultra-fast delivery services such as Gorillas and Getir thank part of their marketing successes to brand introductions via field marketing activities.
Learn and improve
With the right software in place it’s easy to adjust the brand or sales story. This way, FM becomes a two-way advertising channel. Brands offer their goods one-on-one. Consumers can give direct feedback to field marketers who adjust their pitch accordingly. This traceability allows brands to adjust the campaign instantly if the potential for improvement has been identified.
Fuel human connections
Customers are intelligent, savvy, and more informed than ever. For a customer to buy your product or service multiples variables decide the purchase. In an online environment, we can not even come close to the experience and depth of a real human conversation. FM is best suited to deal with customers because field marketers can answer real-time during product demonstrations, onboarding, fundraising, events, and POS interactions.
A big challenge in Field Marketing
Field marketing has a long history and shows some symptoms of what is called ‘saturated’ marketing channel. About a decade ago the first social media platforms started to offer opportunities to advertisers. Back then, most Facebook ads brought about amazing results. Social media users saw the ads for the first time and were eager to interact (i.e. click on the ads and buy the products on offer).
Over time, people grew weary by looking at the same type of ads over and over. After having seen thousands of ads over the years, people are now less willing to engage with them. It’s the same story with any new type of commercial (poster, magazine, radio, tv, online search, you name it).
Despite the occurrence of saturation in the FM market the history of Field Marketing shows that it still produces direct and desired results for many advertisers.
What makes Field Marketing truly unique
What makes FM truly unique in our view, is that nothing trumps the human connection when it comes to establishing new and strengthening existing customer relationships.
In our online world, instant gratification and short termism is the rule in the game of advertising. But brands that succeed in the long term are those brands that build long term relationships.
At Briggs+Walker we help sales representatives to make this connection with as little friction as possible.
Want to start with Field Marketing?
Reach out to some of the most renown FM agencies & networks in Europe.
Self-regulating Face to Face location management for a sustainable future
Where we are, where we need to be, and how we get there.
Face to Face is one of the strongest performing sales channels available. Yet location issues are a constant setback in our practice, endangering our status with the government and the public. With rapid and continuous changes now affecting global markets, F2F stakeholders and the industry at large are facing a critical moment – to level up and address our challenges before they become our downfall.
At Briggs + Walker, we believe in F2F too much to take this fate lying down. Because here’s the good news: the solution lies in our own hands. Self-regulation lets F2F agencies collectively establish and coordinate their own rules, boosting professionalism and conversion for participating agencies while creating greater stability for the market.
In this white paper, we look at how F2F agencies, regardless of size or market share, can apply self-regulation to survive and thrive amidst uncertainty.
Read our whitepaper to:
Learn how established markets can course-correct their location issues, and how emerging markets can avoid mistakes
Understand what self-regulation is, and how it benefits individual stakeholders and safeguards the industry
Discover how a data-driven platform can eliminate location conflicts, automate hours of administrative labour, and grow conversion for agencies, regardless of their size or market saturation
Social distancing presents significant challenges to the dynamic between your field reps and the people they engage with. As a result technology can no longer rely on the close proximity of people and has to take into account appropriate social distance while completing new signups.
With the B+W 100% contactless signup procedure your reps keep an appropriate distance while still maintaining an optimum experience. Instead of a signature to complete the agreement a unique verification code is sent via SMS for completion.
Step 1. Filling out the form Every field rep goes through the signup form as they are used to. At the last step they will be asked for the verification method (signature or SMS).
Step 2. Choose SMS for contactless signup When they choose for SMS verification, an SMS will be sent with a unique 6 digit code: ‘Hi Susan, your our one-time verification code is: 123456’.
Step 3. Submit unique SMS code When the recipient accepts the agreement and provides the code to the field rep, the rep enters it and the form can be confirmed.
Step 4. Processing the signup as usual Once submitted the unique verification code is send as part of the welcome confirmation email. All other processes that would normally run will still run exactly the same.
These simple steps remain closest to the traditional signup procedure and ensure that your field reps will understand everything without elaborate training. The steps also make sure that all the data is still submitted by your field reps which minimizes dependency on the device- and correct data entry of the people that are signed up.
Please do reach out in case you would like additional information on alternative solutions and/or have a specific use case that requires custom development.
Face to face sales have always been at the frontlines of conversion. Armed with little more than courage, conviction, and an ID badge, canvassers take on a daunting task – to spark conversations and raise support for an important cause or a worthwhile product or service, one person at a time.
Their fearlessness and resilience is the stuff of legend. But canvassers are human after all. It’s tough to stay motivated amidst closing doors and indifferent glances, in rain or shine, all to engage in direct dialogue with perfect strangers. And with limited tools and guidance in the field, even the most enthusiastic canvassers can feel held back from achieving their best.
But for all its challenges, face to face marketing (AKA field marketing) produces results. Charities, utility providers, and subscription-based businesses know this. Very few channels can boast the kind of ROI that a good face to face marketing campaign can deliver. Its conversion superpower lies in building trust through real, direct human connection. If only this could be done better, smarter.
Well it already can. As it turns out, the data-driven capabilities of face to face sales management solutions have the potential to transform your entire practice. Face to face sales management and fundraising can be made far more efficient – and effective. The online marketing world has been utilising data for years, resulting in the personalized ad experiences that are common to us now. It’s about time face to face marketing did too.
Briggs + Walker was born out of a need for better face to face sales experiences through technology, for the industry as well as the public. Our tools are designed to take the guesswork (and paperwork) out of face to face sales management, and let the fundraiser, canvasser, promoter, or facer do what they do best – connect.
We’ve created solutions like Location Manager, a dynamic app based on a simple desire to overcome the challenge of visibility in the field. If you could see where your canvassers are in real time, show them which neighbourhoods and doors are most open to your cause or products, and even coordinate campaigns, locations, and shifts fairly between field marketing agencies, all from one login… then, why wouldn’t you?
Or imagine empowering a team with Field App, a nimble canvassing app that supports storytelling and e-learning, lets you coach canvassers remotely, boosts motivation with live sales battles, and eliminates all paperwork with secure, real time customer data verification. Never again would an opportunity needlessly slip away.
The days of campaigning in the blind are over. It’s time for face to face sales management to embrace its full potential as the unique and effective channel it is. Your canvassing heroes are capable of so much more! With Briggs + Walker, you can give them, and your campaigns, the power to soar.
This site uses cookies to perform analyses and display personal content and advertising. By continuing to browse this site, you agree to this use. More info
